Innovators big and small are challenging the all-too-powerful establishment of the food industry with a simple, yet equally powerful premise: replace the animal flesh on people’s plates with a plant protein that tastes delicious and saves the animals and the planet. And now, plant-based, animal-free meat has gone mainstream. We take a look at some of the most exciting brands on the market today and discuss the implications of Big Ag and fast food now wanting their cut of the cash cow, too.

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“We wanted to create the store every vegan dreams of”, say Aujourd’Hui Demain founders Chemya and Raphaël — and they succeeded. Their concept store offers the best selection of ethical vegan goods in the city and has evolved into one of the hippest brunch locations on the scene. We checked in with one of our fav locations in Paris and talked business under lockdown.

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