Hi, we’re Antagonist — the emerging voice of a new ethical movement.
We want a life of indulgence and fun, but free from exploitation. That’s why we’re hell-bent to change the outdated perception of veganism.
We publish aspirational content through a channel-agnostic approach, creating spaces of encounter and dialogue. Our focus: Always championing the concept we think will take us there —
We’re making veganism the cool kids table. You can sit with us.
2. (Pharmacology) a drug that counteracts the effects of another drug;
3. (Literature) though an opposing force, if working against an evil protagonist, the antagonist can be a good character — plotting to foil the protagonist’s plans:
Meet the Antagonists:
Founder & Creative Director
Content specialist turned serial entrepreneur: After launching two fashion start ups, Eric first co-created Antagonist predecessor Vegan Good Life, then Berlin-based branding & venture studio Very Good Looking.
A dedicated vegan, the Antagonist in Chief channels his knack for the written word, a deep knowledge of ethical fashion and an honest passion for good branding into his work. The goal: Changing the perception of veganism for good.
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Co-Founder & Advisor
Another exec of Berlin’s branding, content & venture studio Very Good Looking, Frank is an entrepreneur, investor and digital-savvy marketing professional, driven by curiosity and optimism and with an intrinsic motivation to positively shape the world around him.
For Antagonist, Frank’s highly integral and plain-spoken business approach provides vital mentoring and impact-driven strategic advisory. He’s also responsible for some of the worst dad jokes ever cracked in a Zoom call.
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In addition to overseeing the Fashion Direction of Antagonist, the well-rounded creative works as a photographer, actress and model. Aglaja first made contact with the camera as a child actor in well-known German television show "Die Pfefferkörner", still loved by many. After stopovers at Harper's Bazaar in Berlin and NYC, she works under the moniker Brix & Maas with fellow staffer Florian.
Growing up a vegetarian, Aglaja has never eaten meat in her life and autonomously banned all other animal-derived products from her life age 14 — talk about keeping it real!
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Florian discovered his love for photography when majoring design in his hometown of Hamburg. During a semester aborad in Tel Aviv, he developed his admiration for the aesthetics of New Objectivity and Bauhaus. Whether it's architecture, landscape or fashion, Florian applies his clean visual approach to every nuance of his work.
After pairing up with Antagonist's Fashion Director Aglaja, Florian has been collaborating and publishing under the alias Brix & Maas since 2014 and has been living vegan since 2013.
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Writer & Editor at Large
As a long-time New York resident with stints in Los Angeles, San Francisco, and Amsterdam and with a career focused on creative strategy and content production, Cort brings a global perspective and strong narrative prowess to Antagonist’s editorial work.
Vegan since 2012, his personal and professional evolution has been driven by his desire to continually learn and explore, and to challenge the status quo through creating story-focused content. His passion and talent for the written word makes him an essential asset to the publication and team.
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Head of Sales
Born in the most eastern German city of Görlitz and a long-time Berlin resident, Wenke brings a multidisciplinary background to the Antagonist fold. Her background in content marketing and her knack for sales pitches had her working in different creative industries throughout the years, when, after a 2,5 year stint in NYC, the dedicated vegan relocated to the German capital in search of more meaningful work.
Wenke rounds out the Antagonist team as our Head of Sales — so if you're interested in giving us money, she's the one to talk to (just sayin).
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Editorial & Event Management
Born in Berlin, but raised in a small town by the Baltic Sea, Tim returned to the capital to work in the entertainment and marketing industries. The event manager in him started utilizing his experience to create visibility for veganism, first through his own vegan-themed events, then for Antagonist’s predecessor, Vegan Good Life Magazine.
Tim splits up his working hours between a project manager gig at ethical creative studio Very Good Looking and his responsibilities here at Antagonist. He also loves a good workout (easily kicks all of our asses in team activities in the park) and enjoys going to the movies in his free time.
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Responsible for the outward appearance of the Antagonist brand, Tina also wears the hat of co-founder and CEO of Berlin-based branding & venture studio Very Good Looking, a mission-aligned company enhancing and investing in brands with conscious aspirations (but you already knew that).
The dedicated feminist and designated agency girl-boss has a thing for great packaging design and secretly dreams of buying Jessica Walsh a Flat White. She's also making sure everything we do looks fun enough.
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Social Media Management
Born and raised in Ukraine, Liza majored in Environmental Protection and Energy in Vienna and Paris and worked every marketing job known to man. Lucky for us, she decided to settle for Berlin and left her job at Facebook to join the good fight. For Antagonist, Liza’s now chasing her long-time dream of normalizing veganism through the means of cat content and cringy memes.
Another part-timer, Liza’s also in charge of social media wizardry over at creative studio Very Good Looking. Oh, and it’s been scientifically proven that she’s Tesla’s #1 fan, just in case you wondered.
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