We’ve been thinking about the next steps for this platform for quite a while.
Mind you, we’ve come a long way. With our roots in lifestyle journalism, we’ve been historically covering the latest in vegan food, ethical fashion, or sustainable travel.
But the range of topics inherited from our print magazine past, it didn’t feel like what we’ve been putting out in the world was resonating the way it used to, both internally and externally.
A New Focus
Therefore, we’re recalibrating our approach for 2025 and get to the heart of it all: the people actually building the better future we are working towards. Founders, activists, creatives, investors — the ones doing the work, taking the risks, and proving that business and impact aren’t mutually exclusive.
So, moving forward, think of us as a people-first platform with purpose.
This shift in content strategy comes as we fully integrate into Very Good Looking, the creative impact studio for purpose-driven brands & founders that has been heavily involved in shaping the Antagonist brand from the very beginning.
With AI-generated content on the rise, real interactions fading, and global challenges stacking up, we believe human stories matter more than ever. That’s why we’re honing in on the people behind the change.
This new chapter is about going deeper, learning from those actively reshaping industries for the better and documenting their perspectives and journeys, so others can follow.
Who Is This For?
If you ever wondered, How do I start my own mission-driven company? How do I scale impact? What does it really take to change an industry? — then this is for you!
Over time, we want to build Antagonist into a media-agnostic learning platform where shared knowledge fuels real-world action. We start with portraits & interviews, and we start now.
What’s Next?
If you like where this is going, stick around:
- Subscribe to our newsletter for the latest stories
- Bookmark our website for deep dives on the people driving change
- Follow us on Instagram for updates, interviews & behind-the-scenes content
And if you think you or someone you know should be featured in 2025, drop us a line.
Can’t wait to meet a ton of exciting people for and with you!
