The beginning of this text is going to be personal and emotional, so brace yourselves. Daniel Pannemann is a skateboarder, publisher and agency lead based in Berlin. His magazine and creative agency Place is without a doubt the enfant terrible of the European skate-scene, questioning everything (loudly and borderline-obnoxiously) and has been winning awards for their very unorthodox approach to publishing a skate-magazine. About a year ago, Daniel adopted a vegan diet, which is the reason for us getting together for this interview. But to me, it’s more than that.
Where We Come From
See, about a decade ago, I myself was part of the scene Daniel is in the epicenter of. I was working as a photographer and editor at a well-established skate-mag and one of the first articles I ever created (photographed and wrote) was about a young skater from Northern Germany who was starting to make a name for himself. You guessed it, Daniel.
Since then, I’ve slowly but surely moved away from the culture that taught me photography, editorial work, but also a dress code, a different approach to language and my very own idea of what coolness and style mean. After investing 15 years of my young life in this way of assessing the world around me, I felt like it started to become narrowing. I had become a vegan in the meantime, and I had been developing interests that went further than what working in skateboarding could cover and offer (at least that was my truth at the time).
Creativity and a Sense of Style
Fast track to 2020 and we meet again. Word had reached me that Daniel, now the owner and publisher of a magazine very different from the one I used to work at back in the day, had recently adopted a vegan diet and it was one of those seldom but very happy moments when the good parts of an old life and new ideas about the world connect. If I had to coin a term for the feeling, I think I would call it ‘melancholic euphoria’ — winning something back I thought I’d lost, but on my own terms if that makes sense?
Well, that ‘something’ is Daniel, whose creativity and sense of style I always admired — on a skateboard for sure, but with his work as an editor and publisher just as much. This guy skates well, dresses well, and creates well. And, as you’re about to witness, thinks and talks well, too.