This is not an advertisement. This article just mirrors genuine fomo and the envy we feel towards the fine city of Brighton, where no other than vegan activist Earthling Ed has opened a fully plant-based fish & chips shop.
Disrupting a Harmful Industry
Together with business partner Kevyn Bourke, Winters is aiming to disrupt the UK’s fish & chip shop industry — an attack on the backbone of the nations nutrition and we’re so here for it.
The shop in Brighton (announced to open on October 9) is planned to be the first of many. The No Catch Co is a chain concept.
“Over 380 million portions of fish and chips are sold in the UK every year.”
With an overwhelming 380 million portions of fish and chips sold annually in the UK, “our mission is to take on the fish and chip shop industry,” says Earthling Ed.
And in the words of the new No Catch Co website: “It’s time to stop emptying the oceans — and it’s time to stop killing fish.”
A Better Product
What better way to do that then serve a great product that is more than an alternative, but an actual improvement over the old-fashioned approach?
“Non-vegans gave great feedback.”
The concept of The No Catch Co began with the immense popularity of the tofish dish at London’s non-profit vegan restaurant Unity Diner.
Unity, also co-owned by Earthling Ed, had tremendous success with their dish and decided to take a food truck on the road to reach non-vegans with their product — again with great feedback.
The Brighton location, first of many, opens this Saturday from 2pm and is giving out free portions to the first 100 customers.
We sat down with Animal Rights Activist Ed Winters a.k.a. Earthling Ed to discuss activism, the future of meat, pandemics and what it will ultimately take to sustain life on this planet.