and great to have you join us for the Weekly Debrief for week 18 of 2021. We got the latest from the world of plant-based business, food, fashion, travel, and lifestyle, curated and contextualized for you.
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Today we cover Just Egg, Impossible Food and Tyson, as well as Ben&Jerry’s vegan ice cream line.
Michelin-starred Eleven Madison Park will be Meatless
The restaurant, known as one of NYC’s best, will no longer serve meat or seafood when it reopens after pandemic restrictions are lifted. Chef Daniel Hum, told the New York Times how “the current food system is simply not sustainable”, and right he is.
Impossible Food Clears Legal Battle
The Beyond-Meat-competitor fought for the right to use the word “heme” for the additive — and won.
The genetically engineered ingredient which, which, says Impossible, makes its product “taste like meat” (and is responsible for their famous “bleeding burger” effect, as well), is what sets the company’s product apart from other meatless burgers, so winning the case was utterly important for the company.
Just Egg to come to Europe, while Nestlé introduces new Plant-Based Milk Brand
Eat Just CEO Josh Tetrick revealed that the company is working on gaining approval for the sale of its plant-based egg in the EU. “We’re optimistic that we will be launching by the end of the year,” Tetrick said in a statement.
Meanwhile, Nestlé is getting ready to rival Oatly and Alpro with a new plant-based milk called Wunda. It’s pea-based, will be available in France, the Netherlands and Portugal first, with a rollout in other European countries following. Other dairy-free products, like yogurt, are planned, as well.
Tyson Food with new Vegan Line of Products
After first experiments with a half-vegan-half-not product line that failed and had to be discontinued, Tyson Food, the biggest U.S. meat company (and the world’s second largest), is now launching their first-ever vegan burger inside their expanding Raised & Root line.
It’s honestly very interesting seeing these industry multis do their dance and, at the end, come out with a fully vegan product after all — only that it all feels very ‘late to the party’.
Ben & Jerry’s to release five new Vegan Flavors
By releasing five new dairy-free pints, Ben & Jerry’s now claims “number one producer of ‘super-premium’ non-dairy desserts”. The Unilever-owned ice cream brand from Vermont creates vegan versions of its popular dairy products with almond milk and sunflower butter and now has a total of 19 vegan-friendly products.
As always, thanks for reading and have a great weekend. Read you next week!
(Editor in Chief)